JNLR Audience Intelligence
Official audience data for Irish radio — updated quarterly, built for planning.
The definitive platform for Irish radio audience data
adserve is the appointed technology partner for JNLR, delivering the industry-standard audience measurement and campaign planning tools used across the Irish radio market. Updated quarterly with official JNLR data from Ipsos, the platform gives stations, agencies and advertisers the insight they need to plan, trade and measure commercial radio with confidence.
Why Audience Intelligence Matters
Linear radio is entering a new era of measurement accountability. Irish radio has traded on spot price; advertisers now buy on audience — and the currency is CPT.
- The shift is happening now — agencies measure linear audio alongside every other channel.
- Radio that can't prove CPT delivery as precisely as digital gets undervalued in omni-channel plans by default.
- Stations that show the audiences their spots reached — and at what cost — protect and grow their share of spend.
- JNLR data lands every quarter. adserve turns it into planning intelligence for stations and agencies alike.
Two products. One connected platform.
The adserve JNLR platform comprises two complementary products, each designed for a distinct role in the Irish radio market, sharing the same official JNLR data foundation to ensure consistency across every user.
JNLR Audience Analyser
The industry's audience intelligence tool, enabling radio stations and stakeholders to interrogate JNLR listening data in detail — across stations, audiences, dayparts and time periods. It supports the creation of custom audience definitions and provides the analytical depth needed to understand station performance, identify audience trends and articulate commercial value to the market.
JNLR Agency Planner
A dedicated planning tool for media agencies and advertisers in the Irish market. It takes the audience intelligence of the Audience Analyser and applies it directly to the campaign planning process, enabling planners to build, evaluate and optimise radio schedules with audience delivery at the centre.
Both products are updated quarterly in line with each official JNLR data release, ensuring the entire market is always working from the same current data.
Visualise reach build and compare station performance
Move from plan to insight without leaving the platform. Visualise cumulative reach build across OTH levels, compare station audience profiles by demographic, and export charts and tables as PDFs ready for client presentation.
Cumulative reach build by OTH with full station-by-station breakdown — TRP, impacts, reach and CPT in a single view.
Compare stations side-by-side across age groups — revealing which stations index highest against your target audience.
Why CPT changes everything for Irish Radio
The ad industry evaluates every medium on one metric: cost per thousand. Programmatic, video, digital audio — all judged on CPT. Linear radio has sat outside that framework, traded on spot price. That's no longer sustainable.
- Campaigns are planned, bought and evaluated across channels together — every medium has to speak CPT.
- Radio that can't express its value in CPT is compared unfavourably by default — not for delivering less, but for failing to prove it.
- adserve calculates reach, frequency, impacts and CPT from official JNLR data in real time — so Irish radio competes on equal terms.
Built on validated data, transparent methodology and industry governance
The credibility of any audience measurement platform depends entirely on the integrity of its data and the transparency of its methodology. The adserve JNLR platform is designed with this principle at its core.
Official Data Only
Official JNLR data is the sole audience data source. Every figure in the platform traces directly to the quarterly JNLR release. adserve works directly with both JNLR and Ipsos on data integration, validation and quality assurance.
Published Methodology
The reach and frequency algorithms used throughout the platform are formally agreed between adserve and JNLR. Any material changes require JNLR approval before implementation, ensuring every user understands how outputs are calculated consistently.
Quarterly Review Forum
Each quarter, adserve and JNLR conduct a formal joint review covering service availability, data updates and industry feedback. This structured governance ensures the platform remains aligned with the needs of the Irish radio market and that issues are identified and addressed promptly.
Quarterly Industry Training
Training is provided to industry stakeholders in conjunction with each new data release, ensuring that stations and agencies are equipped to make full use of the platform and that new features are introduced with proper support.
"JNLR data is the backbone of radio trading in Ireland. It underpins every conversation between stations and agencies, and every investment decision that advertisers make in our medium. What we have lacked until now is a set of modern, purpose-built tools that make that data truly accessible and actionable for everyone in the industry."
"This collaboration with adserve changes that. The JNLR Audience Analyser and Agency Planner will give stations and agencies a level of analytical capability that is genuinely new for the Irish market — professional tools, regularly updated, with validated methodology and proper industry support behind them."
"But what excites me most is where this partnership can go. Radio in Ireland is in a strong position — our audiences are growing, our content is diversifying across digital and podcast platforms, and advertiser interest is increasing. Having a technology partner who understands audio from the inside, and who is committed to innovating alongside us, gives the Irish industry the foundation to compete even more effectively for advertising investment in the years ahead."
Built for every stakeholder in Irish Radio
Radio Stations & Media Groups
Understand your audience with precision. The Audience Analyser gives you the ability to interrogate station performance across every audience, daypart and time period — and to articulate that performance in the CPT terms the market now requires. Build custom audience segments that reflect your commercial strengths and track your position in the market quarter by quarter.
Media Agencies
Plan radio with the same rigour you apply to every other channel. The Agency Planner enables the construction of detailed, audience-led campaign plans using official JNLR data, with immediate visibility into reach, frequency, impacts and CPT across station, daypart and audience. Build plans and share them with media groups — all from a single platform.
Advertisers
Understand what your radio investment delivers. Whether you buy direct or through an agency, the JNLR platform gives you visibility into the audiences your campaigns reach, the dayparts they are concentrated in, and the cost-efficiency of your radio spend expressed in the same CPT terms as every other channel in your media plan.
The Industry
A single, trusted platform used across the Irish radio market ensures consistency. When a station, an agency and an advertiser are all working from the same data, processed through the same validated methodology, the market operates with shared confidence — reducing friction and building trust in radio as a measurable, accountable medium.
Two decades of radio audience data expertise
More than two decades in radio audience measurement and media-planning technology — including RAJAR Standard, the UK's equivalent, integrated into adserve for the commercial radio market.
- Purpose-built for radio: quarter-hour listening data, TAP and standard dayparts, station-portfolio management and broadcast planning flows.
- Part of adserve Studio — the omni-channel platform used by major UK and Irish media groups — with the same data-integrity standards and AI-driven roadmap.
- Not a vendor relationship: a formal industry partnership with JNLR, governed on data quality, methodology transparency and ongoing support.
Intelligent Planning for Irish Radio — Built on adserve Studio
The JNLR Audience Analyser and Agency Planner represent the current state of the platform, with a roadmap that goes significantly further — drawing on capabilities already proven within adserve studio and adapting them for the Irish radio market.
Automated Planning
Rather than building a plan station by station, agencies will be able to define campaign objectives — budget, target audience, desired CPT, daypart preferences — and receive an optimised plan automatically. The planner will select stations and allocate spots to deliver the best possible audience outcome within the specified parameters.
Campaign Shape Creator
Agencies will be able to define the shape of their campaign delivery — whether that is a flat-weight schedule, a pulsed campaign or a weekend-weighted retail schedule — and have the planning engine distribute spots accordingly. A shift from a schedule-first process to an objective-first, audience-led approach.
Agentic Planning Tools
The next step in planning intelligence. Drawing on the AI agent framework being developed within adserve studio, agentic tools will enable the system to evaluate multiple planning scenarios simultaneously, recommend optimal approaches and dynamically adjust as market conditions or campaign parameters change — a planning system that augments, not replaces, the planner.
See the platform in action
Whether you are a radio station looking to better understand and articulate your audience value, or an agency seeking to plan radio with the rigour the market now demands — we would welcome the chance to show you what the adserve JNLR platform can do.