adserve Studio
One platform. Every channel. The complete commercial operating system for media groups.
Built from broadcast radio — the most operationally complex advertising medium — and extended across digital audio, video, social and online. An AI-native, API-driven optimisation engine at the core; integrated sales, trafficking, creative and reporting modules connected to it; an open architecture that lets you adopt the whole suite or plug Pulse into the stack you already own. One system. One record. Zero re-keying.
Five capability areas. One commercial record.
Five capability areas, one commercial record. Data flows between them automatically, workflows span them seamlessly, and reporting draws from all of them in real time — derived directly from operational data, not reconstructed in a separate warehouse.
Pulse — Optimisation engine
The hosted, API-driven scheduling and optimisation platform at the heart of everything. adserve Pulse manages real-time inventory, places ads programmatically, and reconciles every spot against what was sold. With full REST API specifications, both adserve Studio modules and third-party systems connect for planning, optimisation and scheduling.
- Fully documented REST API specifications
- Real-time inventory management & spot allocation
- Programmatic ad placement for linear radio
- Full-loop reconciliation — every spot verified against playout
- Third-party integration via open API
- Scales to 5,000+ stations with sub-second planning
Order Management System
Integrated, end-to-end modules for CRM, Deals Manager, Campaign Manager, Billing & Reporting. From the first client conversation through proposal, booking, delivery and invoice — one connected workflow. Works natively with Pulse for broadcast radio and extends seamlessly to digital audio, video and social channels.
- Integrated CRM built for media — agencies, advertisers, brands and buying points
- Shares data with external CRMs — Salesforce, Microsoft Dynamics and HubSpot
- Deals Manager — rate cards, agency commissions, value pots, discount structures
- Campaign Manager — proposals, booking & order management in one workflow
- AI-driven revenue modelling & predictive yield optimisation
- Automated billing — only confirmed broadcasts generate invoices
- Omni-channel: broadcast, digital audio, video, social & online
Trafficking & broadcast ops
A complete trafficking solution for broadcast radio, fully integrated with Pulse. Where AI-driven plans become live broadcasts — intelligent traffic management, automated log building, creative ingestion, playout integration and the operational controls that keep a busy station group running at peak efficiency.
- Break management & running order management
- Exception management — automated spot protection & replacement
- Automated scheduling & log building across all stations
- Playout system integration (RCS, GTN, Myriad & others)
- Creative ingestion, library management & copy rotation
- Regulatory compliance controls & category clash management
Copy & creative management
Manage copy across campaigns, stations and schedules. AI generates broadcast-ready audio ad scripts directly from the campaign brief — drawing on targeting parameters and CRM-held brand attributes. From copy approval through rotation scheduling, closing the last manual gap between brief and air.
- AI-powered copy generation from campaign brief
- Creative ingestion & library management
- Copy approval workflows & version management
- Rotation scheduling & copy assignment
- Background music & sound effects generation
- Turnaround from days to minutes
Reporting & analysis
Real-time dashboards and deep analysis across every dimension of the commercial operation. Revenue, audience, capacity, campaign performance and sales planning — all derived continuously from the platform itself, with no separate data warehouse to maintain. The commercial leadership view of the entire operation, in one place.
- Revenue reporting & analysis — accurate, real-time, derived from every broadcast spot
- Audience measurement & analysis — RAJAR, JNLR, Ipsos integrated
- Capacity planning & analysis — fill rates, pacing, inventory heat maps
- Campaign analysis — delivery, frequency, reach, share-of-voice
- Sales planning & analysis — leadership dashboards, projections, pipeline
- One source of truth — no nightly export, no system reconciliation
Your system, your rules.
Extensive configuration lets you reflect the way your media group actually operates — business processes, naming conventions, approval workflows, pricing rules — all configurable without custom development.
User & team management
Role-based access controls with granular permissions across every module.
Workflow configuration
Multi-level, parallel and serial approval processes — including mobile approvals.
Full audit trail
SOX compliance reporting and complete audit history across all commercial activity.
Multi-market support
Multi-currency, multi-market configuration for international media groups.
API management
Third-party connector configuration and API access management.
Business rules engine
Pricing rules, discount structures and governance controls tailored to your operation.
What makes adserve Studio different?
Built from broadcast
Our foundation in broadcast radio means we understand operational complexity at a level that digital-first platforms cannot replicate. Scheduling precision, rate card depth, makegood management, regulatory compliance — these capabilities are native to our architecture, not afterthoughts.
End-to-end
From the first lead in the CRM to the final posted invoice in SAP, every step of the commercial operation runs through one system. No re-keying. No reconciliation across platforms. No data integrity gaps. One record, one workflow, one source of truth.
Open architecture
adserve Pulse exposes a fully documented, hosted API that both adserve Studio modules and third-party systems connect to for planning, optimisation and scheduling. Plug into RCS, GTN, Salesforce, SAP and more — or build your own integration against our API specifications.
AI-native, not AI-added
AI isn't a feature we bolted on — it's the engine. Autonomous agents handle campaign planning, inventory optimisation, copy generation and exception management. We're progressively enhancing and replacing every manual workflow with AI that operates continuously, without manual oversight.
Configurable, not customised
Every module supports extensive configuration to reflect the way your media group operates. Business processes, naming conventions, approval workflows, pricing rules and reporting structures are all configurable within the platform — no custom development required, no fork to maintain.
Genuinely omni-channel
Broadcast, digital audio, video, social and online are not separate modules with separate workflows. They are channels within a single commercial operation — with unified proposals, unified pricing, unified delivery tracking and unified reporting.
Frequently asked questions
adserve Studio is provided as a SaaS application on a monthly or annual subscription. We support public-cloud, private-cloud or hybrid. Whilst most smaller media groups will consume the service as a fully hosted solution, for larger media groups the software can be pushed to their own AWS environment and run completely behind their firewall.
adserve Studio has been architected to provide similar levels of performance and response to media groups with 1 to 1,000 station plans. There are no scalability constraints in respect of number of stations, users, or teams.
Our integration with digital ad servers does not require audience measurement and instead relies upon these third-party ad servers for availability. For linear radio, we take audience data from RAJAR in the UK, JNLR in Ireland and RADAR in the USA. Integration with other regions’ audience measurement systems is usually straightforward, and our method of abstracting audience definitions enables such integration to be achieved quickly and cost-effectively.
We’re aiming to be the best-in-class, AI-first and AI-native omnichannel campaign management and planning service in the industry. While there will be others, our deep expertise in the very complex world of linear radio provides a great basis on which to expand as the needs of our clients expand.
adserve Studio is priced on the basis of the number of stations in your media group, and the size of these stations in terms of weekly reach. There are no user charges, and access to our media-focused CRM is built into the price.
Other charges include:
- The degree of AI tokens needed to perform specific tasks.
- Connectors to third-party ad servers.
- AI copy generation for the creation of the audio ads.
Note that adserve are proud supporters of grass-roots radio, and provide very simple and low-cost solutions for those radio groups that need a helping hand.
Ready to transform your commercial operation?
Your journey to unlocking revenue and optimising inventory through adserve Studio's intelligent, agentic planning and scheduling starts here. Get in touch to arrange a demo.