Trafficking & Broadcast Ops
A complete trafficking solution for broadcast radio, fully integrated with adserve Pulse.
Where AI-driven plans become live broadcasts. Intelligent traffic management, automated log building, creative ingestion, playout integration and the operational controls that keep a busy station group running at peak efficiency — with minimal manual intervention. Everything your traffic team needs to get campaigns on air, on time, every time.
Built for the complexity of live broadcast.
Break management
Breaks are the atomic unit of broadcast inventory — and the place where most operational complexity hides. Different stations format breaks differently; different dayparts allow different durations; sponsorship and roadblock properties reserve breaks entirely; regulatory caps limit content mix per hour.
adserve treats breaks as governed objects with all of that logic encoded directly: durations, sequencing, station-specific structure, protected content rules and special-programming overrides, all configurable from a single interface and applied consistently across every station in the group. Traffic teams stop maintaining the same break logic across multiple systems; planners stop discovering at log-build that the plan they sold doesn't fit the actual break structure.
Running order management
The running order is where the plan becomes the broadcast. adserve builds it automatically against live inventory, category clash rules, brand separation policy and the station-specific programming logic the audience expects to hear — and then lets the trafficker fine-tune by hand where judgement is genuinely required.
Every edit is validated in real time against the playout system it will be pushed to: invalid sequences are flagged before they can be committed, conflicts are surfaced before they reach air, and the audit trail tracks who changed what, when. The traffic team's day is no longer about chasing errors through CSVs — it's about managing the small number of decisions that need a human judgement call.
Exception management
Exceptions are where revenue silently bleeds out of a station group every month. A campaign gets pulled at short notice and a filler runs in its slot; a guaranteed audience delivery falls behind and nobody notices in time to recover it; a makegood owed to a client never gets picked up because the planner who knew about it is on annual leave.
adserve treats exceptions as a system-owned workflow. AI agents monitor delivery against every commitment around the clock, surface the cases that need attention, and resolve the routine ones autonomously — substituting paid alternatives rather than fillers, proposing makegoods inside the same client's existing relationship, and flagging only the cases where commercial judgement is genuinely required. Revenue that previously slipped away because the team noticed too late stays in the schedule and on the invoice.
Automated scheduling
Manual log building is the single biggest time-sink in most traffic operations — and the most error-prone. adserve builds logs automatically across every station in the group, in seconds, with AI-driven spot placement that respects category clashes, brand separation policy, creative rotation rules, sponsorship locks and the deterministic break structure of broadcast radio.
The traffic team's role shifts decisively: from re-keying and pattern-matching to governance, exceptions and the small number of placement decisions that genuinely benefit from human judgement. Adding stations to the operation doesn't add proportional traffic overhead — the engine scales horizontally and serves 5,000+ stations per deployment without slowing down.
Playout integration
Most platforms claim integration with playout. In practice that often means CSV exports, overnight transfers and a traffic manager phoning a transmission engineer to confirm the latest log made it through. adserve integrates with RCS, GTN, Myriad and other major playout systems via dedicated connectors built and maintained by us — logs flow to playout in real time, schedule changes propagate within seconds, and reconciliation streams back automatically into Pulse for billing.
This is what closes the loop between commercial intent and what actually airs. It is also why adserve customers can confidently bill from playout truth rather than scheduled intent — because the link between the two systems is owned and operated, not an export job somewhere.
Compliance & category management
Broadcast regulation is unforgiving. Alcohol restrictions around schools and live sport, gambling rules tied to time of day, financial promotion disclosures, kids' programming codes — every jurisdiction has its own rulebook, and a single misplaced spot can result in a fine, a brand complaint or a regulator-led investigation.
adserve treats compliance as a property of the schedule, not a checklist run afterwards. Rules are encoded by territory, daypart and programme context. Category clash management prevents competing brands from sharing breaks. The system blocks invalid placements at log build, surfaces edge cases to the trafficker before they hit air, and maintains the audit trail the compliance team needs to demonstrate that nothing slipped through. It is the operational layer that lets a multi-territory broadcaster operate at scale without taking on regulatory risk.
Get your traffic team back their day
See how automated log building and exception handling work on your stations.
From plan to air, automatically.
Plan arrives from Pulse
Confirmed bookings flow into Trafficking via Pulse. Every spot already has its station, daypart, audience target and creative associated. No re-keying, no manual transfer.
Logs built automatically
Station logs are built per dayparting, break composition, creative rotation and category-clash rules. Manual log editing is the exception, not the rule. Validation flags any conflicts before they hit playout.
Creative assigned & trafficked
Approved creative from the library is assigned to the right spots based on rotation rules and version targeting. Logs are dispatched to playout systems automatically.
Broadcast & reconcile
Spots air as scheduled. Playout reconciliation feeds back into Pulse and Billing — only confirmed broadcasts trigger invoicing. Exceptions are caught, replaced and reported automatically.
Connected to the platform.
Pulse — Optimisation engine
Plans flow from Pulse into Trafficking. Reconciliation flows back to Pulse and Billing — closing the loop on every spot.
Explore Pulse UpstreamOrder Management System
Bookings confirmed in Campaign Manager become live schedules in Trafficking. No re-keying. No manual hand-offs.
Explore Order Management System ConnectedCopy & creative management
Approved creative from the library is assigned to spots automatically based on rotation rules, version targeting and station policies.
Explore Copy & CreativeReady to traffic with confidence?
From plan to air, automatically. Get in touch to arrange a demo of adserve Studio's Trafficking & Broadcast Ops capabilities.